Smartworld Developers’ entry into Noida marks a significant moment in the NCR real estate landscape, especially at a time when buyer preferences are steadily shifting toward well-planned, high-quality luxury developments. Known for its premium residential projects in Gurugram, Smartworld has built a reputation around contemporary design, efficient layouts, and professionally managed communities. Its decision to expand into Noida reflects both the city’s growing maturity as a real estate market and the increasing demand for upscale housing options beyond Gurugram.
Over the past decade, Noida has transformed from a peripheral residential zone into a self-sustained urban hub, supported by robust infrastructure, improved connectivity, and expanding commercial activity. Areas along the Noida Expressway, in particular, have emerged as prime destinations for premium and luxury housing, attracting discerning homebuyers and investors alike.
The upcoming project in Sector 98 represents Smartworld’s first development in Noida and signals the developer’s long-term intent to establish a meaningful presence in this evolving market. Rather than being just another residential launch, the project is positioned as a thoughtfully planned, mixed-use development aimed at catering to modern lifestyle expectations and future-ready living.
Why Smartworld Chose Noida for Its Next Phase
Noida’s evolution over the last few years has made it a natural next step for established developers looking to expand their NCR footprint. With its planned urban layout, wide road networks, and large-scale infrastructure projects, the city now offers a level of readiness that aligns well with premium and luxury residential developments. For a developer like Smartworld, which focuses on contemporary, high-rise living, Noida presents a compelling opportunity.
One of the key drivers behind this expansion is Noida’s rapidly improving connectivity. The Noida Expressway has become a major growth corridor, seamlessly linking residential sectors with commercial hubs, IT parks, and South Delhi. The upcoming Noida International Airport at Jewar further strengthens the city’s long-term prospects, positioning Noida as a globally connected urban centre rather than a satellite market.
Additionally, buyer behaviour in Noida has evolved. There is a noticeable rise in demand from affluent families and professionals who prefer well-managed apartments within gated communities over standalone homes. This shift mirrors trends previously seen in Gurugram and reflects a growing appreciation for security, amenities, and professional maintenance.
Smartworld’s entry into Noida, therefore, appears to be a strategic move driven by both market readiness and sustained demand for premium, future-focused residential developments.
Sector 98, Noida – Location Advantage Explained
Sector 98 has steadily emerged as one of the most desirable addresses along the Noida Expressway, particularly for premium and luxury residential developments. Its strategic positioning offers a rare balance between connectivity, exclusivity, and long-term growth potential. Located directly along the expressway, Sector 98 enjoys seamless access to South and Central Delhi, key business districts, and major employment hubs across Noida and Greater Noida.
One of the defining advantages of Sector 98 is its relatively low-density environment compared to older residential sectors. This allows for better-planned developments, wider internal roads, and more open spaces. The sector’s proximity to institutional areas, commercial centres, and social infrastructure further enhances its livability quotient, making it suitable for both end-users and long-term investors.
From an investment standpoint, expressway-facing sectors have historically demonstrated stronger appreciation due to sustained infrastructure upgrades and limited availability of premium land parcels. Sector 98 benefits from this scarcity factor, as well as its connectivity to upcoming infrastructure such as the Noida International Airport, which is expected to significantly boost regional demand over the coming years.
These combined factors make Sector 98 an ideal location for Smartworld’s first Noida project, aligning with the developer’s focus on premium positioning and future-ready developments.
Project Overview – What Is Planned at Sector 98
Smartworld’s upcoming development in Sector 98, Smartworld Elie Saab Residences, is set to redefine luxury living in Noida. Spread across a prime land parcel of approximately 6 acres along the Noida Expressway, as per official disclosures. The project is envisioned as a sophisticated mixed-use community that combines residential elegance with lifestyle convenience. Rather than offering just homes, the development aims to deliver a complete living experience tailored for modern urban residents.
The project is planned to include branded residences, serviced apartments, and high-street retail, creating a well-balanced, integrated environment. With a projected development cost of around ₹2,000 crore and an estimated revenue potential exceeding ₹3,000 crore, the scale of the project reflects Smartworld’s long-term commitment to the Noida market. The focus remains on premium design, quality finishes, and professional management, aligning with global standards of luxury living.
In line with this vision, Smartworld is exploring collaborations with internationally recognized lifestyle partners for the branded residences. These partnerships are expected to introduce refined design sensibilities and curated living experiences, reinforcing the project’s premium positioning. With approvals currently under process and a planned delivery timeline of approximately four years, Smartworld Elie Saab Residences represents a thoughtfully planned development that resonates with the evolving aspirations of Noida’s high-end residential segment.
The Rise of Branded & Managed Luxury Homes in Noida
Over the past few years, Noida has witnessed a noticeable shift in the luxury residential market, with homebuyers increasingly gravitating toward branded and professionally managed apartments. Unlike traditional standalone homes or independent floors, these developments offer a combination of premium design, top-tier amenities, and the assurance of consistent management, making them especially appealing to young professionals, affluent families, and investors looking for hassle-free living experiences.
The trend mirrors what was first observed in Gurugram, where branded residences quickly became a preferred choice for buyers seeking security, convenience, and lifestyle-driven communities. In Noida, this shift is being accelerated by improved infrastructure, upcoming commercial hubs, and enhanced connectivity along corridors such as the Noida Expressway. Residents now value developments that offer integrated retail, leisure, and community spaces alongside their homes, creating a living environment that supports both work and lifestyle needs.
Smartworld’s Elie Saab Residences taps directly into this evolving preference. By combining international branding with thoughtfully designed residences and managed services, the project is poised to meet the growing demand for luxury housing that goes beyond conventional expectations. For buyers and investors alike, branded developments in Noida represent not only a home but also a long-term asset aligned with global standards of comfort and convenience.
Smartworld’s Track Record & Design Philosophy
Smartworld Developers has established a strong reputation in the premium and luxury segment of the NCR real estate market, particularly through its high-rise and branded residential projects in Gurugram. To date, the company has delivered approximately 6.5 million square feet of real estate, earning a reputation for quality, timely execution, and attention to detail. With another 20 million square feet under development, Smartworld continues to expand its portfolio while maintaining its focus on excellence and innovation.
The company’s design philosophy emphasizes a balance between aesthetics, functionality, and lifestyle. Each project is carefully planned to optimize space, natural light, and ventilation while integrating modern amenities and green spaces. Smartworld also prioritizes professional management, ensuring that residents experience a seamless living environment that goes beyond just owning a home.
This commitment to quality and managed living is evident in projects such as Smartworld Orchard, Smartworld Gems, and Smartworld The Edition, where meticulous planning and attention to detail have resulted in highly sought-after communities. By bringing this same expertise to Smartworld Elie Saab Residences in Sector 98, the developer aims to set a new benchmark in Noida for luxury living, combining globally inspired design standards with a thoughtfully curated lifestyle.
Investment & End-User Perspective
Smartworld Elie Saab Residences sits at the intersection of lifestyle and strategic investment. Sector 98’s limited availability of premium land, combined with expressway connectivity, positions the project for sustained capital appreciation. Unlike speculative launches, this development benefits from a proven developer track record and a globally recognized brand association, which adds credibility and exclusivity to the offering.
For end-users, the appeal lies in fully managed luxury living—residents gain access to professional services, curated amenities, and integrated retail, reducing the operational burdens of high-end urban living. From an investor standpoint, branded luxury homes in Noida are increasingly outperforming conventional residential assets, as demand for managed, high-quality apartments grows. The project, therefore, offers a rare combination: a refined living experience today and a potential high-value asset for tomorrow.
What to Expect Next from the Project
While Smartworld Elie Saab Residences is yet to officially launch, the project offers clear indicators for both buyers and investors. Approvals are in the final stages, and the development is expected to be delivered within four years, providing a tangible timeline for planning investments or future occupancy.
The project’s location along the Noida Expressway, combined with its branded luxury positioning, suggests strong long-term demand and potential appreciation. Early attention to layout configurations, amenities, and service standards can give prospective buyers a strategic advantage in selecting units that balance lifestyle and investment potential.
For those monitoring the luxury segment in Noida, this project highlights a broader trend towards professionally managed, high-quality residences. Staying updated on launch announcements and availability will be key for anyone seeking to secure a home or investment in a premium, future-focused development.
Sector 98’s Luxury Shift with Smartworld Entry
Smartworld’s entry into Noida with Elie Saab Residences highlights a significant shift in the city’s luxury real estate landscape. Sector 98 is emerging as a preferred destination for high-end, professionally managed residences, driven by its connectivity, low-density environment, and growing appeal among affluent buyers.
The project highlights how international branding, thoughtful design, and integrated services can create a premium living experience that also holds strong long-term value. With its prime location, globally recognized brand association, and anticipated demand, the development offers a rare opportunity for those seeking both a refined lifestyle and a sound investment in Noida’s evolving luxury segment.
As Noida continues to attract interest from discerning homebuyers and investors, Smartworld Elie Saab Residences is assured to set a benchmark for luxury living along the Noida Expressway, reflecting both the city’s growth trajectory and the evolving preferences of the premium segment.